Interesting brands I’ve worked with
I work with digital agencies, creative entrepreneurs and small business owners to create strategy and content that expresses their brand in innovative and beautiful ways.
Here are some of the brands I’ve had the pleasure of collaborating with.
MYOB Email Course Creation
THE CHALLENGE: MYOB saw an opportunity to provide value to prospects by offering a series of comprehensive email courses as lead magnets.
THE STRATEGY: Create a seven-part email course that outlines the steps to writing a business plan for newbies.
THE SOLUTION: An on brand, on tone seven-part email course that steps prospects through what’s needed to write a business plan. No jargon. Simple.
Your Teen for Parents, Your Teen Cafe Membership Page
THE CHALLENGE: Your Teen Magazine needed a brand re-fresh and an injection of engaging copy to stay top of mind for their clients. They wanted to rally their huge list of supporters and Facebook fans into joining a supportive membership for parents of teens and tweens.
THE STRATEGY: Conduct voice of customer research (VOC) to find the words that resonate with their audience. Then, package Your Teen Magazine as Your Teen Parent Cafe, and position it as a place for stressed-out parents to seek support and refuge.
THE SOLUTION: An engaging and clearly defined sales page that highlights the benefits of getting a Your Teen Parent Cafe membership.
Prolific Cafe – Patty Dominguez
THE CHALLENGE: Prolific Cafe needed a punchy sales page that included their offer to join their affiliate software program, 10XPro.io The challenge was positioning Patty as the hero of the piece and informing clients why they should invest in 10XPro.io through her.
THE STRATEGY: Package 10XPro.io and Prolific Cafe as a deal, and inform customers on why getting support, strategic coaching and a tool that takes all the tech stack headaches out of the equation is the best deal on the market.
THE SOLUTION: A clearly defined sales page (with lots of coffee puns) that highlights the benefits of getting a Prolific Cafe membership and 10XPro.io.
Attitude Digital – Dr Kim Brown
THE CHALLENGE: Stacey at Attitude Digital asked me to collaborate with her on a sales page for NLP trainer and coach Dr. Kim Brown’s upcoming workshops. She then hired me to write the Tone of Voice strategy (TOV) and website copy for Dr. Kim’s new brand.
THE STRATEGY: Nail her tone of voice and use it across her website and sales page. The first sales page needed some A/B testing, and with a few tweaks, it performed much better than the control version.
THE SOLUTION: A strongly converting sales page and an energized, aligned and vibrant new brand tone of voice for Dr. Kim Brown.
Her in-depth knowledge of copywriting brought me much comfort.
Bec is a woman of her word, a brilliant copywriter … and even my website designer said her layout for him was one of the best he’s seen!
Kylie Tonellato – Dance Connect Move, Adelaide