Interesting brands I’ve worked with
I work with digital agencies, creative entrepreneurs and small business owners to create strategy and content that expresses their brand in innovative and beautiful ways.
Here are some of the brands I’ve had the pleasure of collaborating with.
Prolific Cafe – Patty Dominguez
THE CHALLENGE: Prolific Cafe needed a punchy sales page that included their offer to join their affiliate software program, 10XPro.io The challenge was positioning Patty as the hero of the piece and informing clients why they should invest in 10XPro.io through her.
THE STRATEGY: Package 10XPro.io and Prolific Cafe as a deal, and inform customers on why getting support, strategic coaching and a tool that takes all the tech stack headaches out of the equation is the best deal on the market.
THE SOLUTION: A clearly defined sales page (with lots of coffee puns) that highlights the benefits of getting a Prolific Cafe membership and 10XPro.io.
Attitude Digital – Dr Kim Brown
THE CHALLENGE: Stacey at Attitude Digital asked me to collaborate with her on a sales page for NLP trainer and coach Dr. Kim Brown’s upcoming workshops. She then hired me to write the Tone of Voice strategy (TOV) and website copy for Dr. Kim’s new brand.
THE STRATEGY: Nail her tone of voice and use it across her website and sales page. The first sales page needed some A/B testing, and with a few tweaks, it performed much better than the control version.
THE SOLUTION: A strongly converting sales page and an energized, aligned and vibrant new brand tone of voice for Dr. Kim Brown.
THE CHALLENGE: Mezzaluna first came to me for help with a direct mail campaign. After that success, they contracted to write engaging copy for their new website as well as six product descriptions for their beautiful handcrafted hire collection. COMING SOON!
THE STRATEGY: I completed a keyword research report and SEO content search on their top three competitors. I then crafted clear copy to enhance their brand values of community, collaboration and creativity.
THE SOLUTION: An engaging five-page website including six product descriptions for their new hire items. It’s still so fresh it’s yet to go live.
“I love how you stuck with the Italian theme for our product descriptions. Well done.” Eva Dellow, Mezzaluna, Sydney.
THE CHALLENGE: Saleview Estate was ready to get their high-end honey on the kitchen benches of more people, which meant a deeper dive into their brand story and marketing strategy. They also needed an overhaul of how people were perceiving their brand, which meant improving a few juicy elements.
THE STRATEGY: Get clear on a consistent tone of voice, conduct keyword and competitor research, update website content, reposition the website as a place people love to revisit by supplying regular blog posts that also help boost organic SEO rankings. Then get some press.
THE SOLUTION: A fantastic fresh website with keyword-focused content on each page. SEO optimised product descriptions, keyword-rich blog posts, and a high-end honey tone of voice focusing on farm to plate honey production.
Her in-depth knowledge of copywriting brought me much comfort.
Bec is a woman of her word, a brilliant copywriter … and even my website designer said her layout for him was one of the best he’s seen!
Kylie Tonellato – Dance Connect Move, Melbourne