Some of the interesting brands I’ve worked with
I work with digital agencies, creative entrepreneurs and small, medium and corporate businesses to create strategy and content that expresses their brand in innovative and beautiful ways.
Here are some of the brands I’ve had the pleasure of collaborating with.
Lead Generation Copywriting
MYOB Email Course Creation
THE CHALLENGE: MYOB saw an opportunity to provide value to prospects by offering a series of comprehensive email courses as lead magnets.
THE STRATEGY: Create a seven-part email course that outlines the steps to writing a business plan for newbies.
THE SOLUTION: An on brand, on tone seven-part email course that steps prospects through what’s needed to write a business plan. No jargon. Simple.
“Thank you again for all the hard work and passion you put into this – I sing your praises every chance I get.”
Jasmine Elias, Digital, MYOB
SEO Keyword-Rich Blog Posts
THE CHALLENGE: Being a sub-contractor to Compass Digital Strategies and working on different time-zones meant taking written briefs only.
THE STRATEGY: Create engaging blog posts to service the wedding industry in the USA.
THE SOLUTION: A series of on-brand, on-tone blog posts the client loved.
Website Copywriting/Sales Page
Become a certified educator page
THE CHALLENGE: Create a new page inviting customers to become a certified Parentmedic educator.
THE STRATEGY: Use a warm, friendly and conversational tone of voice while hitting the key pain points, and desires of the customers.
THE SOLUTION: A delightful page that leads people to the new membership platform of her company, Contribute Group.
Sales Funnel Copywriting
Your Teen for Parents
THE CHALLENGE: Your Teen Magazine needed a brand re-fresh and an injection of engaging copy to stay top of mind for their clients. They wanted to rally their huge list of supporters and Facebook fans into joining a supportive membership for parents of teens and tweens.
THE STRATEGY: Conduct voice of customer research (VOC) to find the words that resonate with their audience. Then, package Your Teen Magazine as Your Teen Parent Cafe, and position it as a place for stressed-out parents to seek support and refuge.
THE SOLUTION: An engaging and clearly defined sales page that highlights the benefits of getting a Your Teen Parent Cafe membership.
“Her words captured our intent better than we could articulate ourselves. And she’s delightful to work with. She’s a rare find.”
Sue Borison, Editor, Your Teen Magazine, USA
SEO Web Copywriting
Business Coach Mark
THE CHALLENGE: Mark was ready for engaging conversational copy that could see more prospects clicking through to his list.
THE STRATEGY: Write SEO and voice of customer backed copy that would educate, engage and convert browsers into loyal customers.
THE SOLUTION: A strong and fresh brand voice for Business Coach Mark by using conversational copy that converts casual browsers into warm business leads.
“I recently worked with Bec to overhaul the content for my new website. I chose to work with Bec because she came across as being the real deal I found working with Bec to be a breath of fresh air. She’s dedicated, invested, always going the extra mile-she is beautiful. Bec is a rare find!”
Mark Vischschoonmaker, Business Coach Mark
Sales Page Copywriting
Prolific Cafe – Patty Dominguez
THE CHALLENGE: Prolific Cafe needed a punchy sales page that included their offer to join their affiliate software program, 10XPro.io The challenge was positioning Patty as the hero of the piece and informing clients why they should invest in 10XPro.io through her.
THE STRATEGY: Package 10XPro.io and Prolific Cafe as a deal, and inform customers on why getting support, strategic coaching and a tool that takes all the tech stack headaches out of the equation is the best deal on the market.
THE SOLUTION: A clearly defined sales page (with lots of coffee puns) that highlights the benefits of getting a Prolific Cafe membership and 10XPro.io.
Want fresh copy for your online brand?
Her in-depth knowledge of copywriting brought me much comfort.
Bec is a woman of her word, a brilliant copywriter … and even my website designer said her layout for him was one of the best he’s seen!
Kylie Tonellato – Dance Connect Move, Adelaide