Lead Generation Copywriting

MYOB Email Course Creation

THE CHALLENGE: MYOB saw an opportunity to provide value to prospects by offering a series of comprehensive email courses as lead magnets.  

THE STRATEGY: Create a seven-part email course that outlines the steps to writing a business plan for newbies. 

THE SOLUTION: An on brand, on tone seven-part email course that steps prospects through what’s needed to write a business plan. No jargon. Simple.

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“Thank you again for all the hard work and passion you put into this – I sing your praises every chance I get.”

Jasmine Elias, Digital, MYOB

Website Copywriting/Sales Page

Become a certified educator page

THE CHALLENGE: Create a new page inviting customers to become a certified Parentmedic educator.

THE STRATEGY: Use a warm, friendly and conversational tone of voice while hitting the key pain points, and desires of the customers.

THE SOLUTION: A delightful page that leads people to the new membership platform of her company, Contribute Group.

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Sales Funnel Copywriting

Your Teen for Parents

THE CHALLENGE: Your Teen Magazine needed a brand re-fresh and an injection of  engaging copy to stay top of mind for their clients. They wanted to rally their huge list of supporters and Facebook fans into joining a supportive membership for parents of teens and tweens. 

THE STRATEGY: Conduct voice of customer research (VOC) to find the words that resonate with their audience. Then, package Your Teen Magazine as Your Teen Parent Cafe, and position it as a place for stressed-out parents to seek support and refuge.  

THE SOLUTION: An engaging and clearly defined sales page that highlights the benefits of getting a Your Teen Parent Cafe membership.

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“Her words captured our intent better than we could articulate ourselves. And she’s delightful to work with. She’s a rare find.”

Sue Borison, Editor, Your Teen Magazine, USA

SEO Web Copywriting

Business Coach Mark

THE CHALLENGE: Mark was ready for engaging conversational copy that could see more prospects clicking through to his list.

THE STRATEGY: Write SEO and voice of customer backed copy that would educate, engage and convert browsers into loyal customers. 

THE SOLUTION: A strong and fresh brand voice for Business Coach Mark by using conversational copy that converts casual browsers into warm business leads.

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“I recently worked with Bec to overhaul the content for my new website. I chose to work with Bec because she came across as being the real deal I found working with Bec to be a breath of fresh air. She’s dedicated, invested, always going the extra mile-she is beautiful. Bec is a rare find!”

Mark Vischschoonmaker, Business Coach Mark